When you have a great story to tell, the best thing you can do is stay out of its way. So that’s exactly what we did with MSKCC.org.
Our solution was to provide a better forum to demonstrate what makes them a world-leading cancer center. It’s the gifted, yet compassionate, people that work there. It’s the groundbreaking research. And most of all—it’s their commitment to treatment and care.
“Any time you get to work with an organization like Memorial Sloan-Kettering, it is a pretty special experience,” says John Caruso, Partner and Creative Director at MCD. “We are happy to see the teams get recognition for their work and dedication, and are proud to have made a contribution to the amazing things that they do every day.”