PULSE® (you’ve probably seen the logo on the back of your debit card) generates massive amounts of information from consumer transactions at ATMs and retail locations. PULSE then makes this valuable information (how often do people hit the ATM, where, shopping habits and such) available to the financial institutions that issue the cards.
The problem? All this data came in the form of difficult to manage paper reports.
The answer? The PULSE® Debit Dashboard.
We helped PULSE create a sophisticated and elegant online data visualization tool that generates custom reports for financial institutions. In other words, we just made it easy for card issuers to analyze metrics, identify trends and benchmark against and differentiate from industry peers.