Our Work (Portfolio) | Magnani Caruso Dutton

Building a better experience with Discover.

Driving and executing in the digital channel.

In the past three years we have partnered with Discover to improve the customer experience across the Discover.com and DiscoverBank.com public and servicing sites. Working closely as their digital partner, we’ve collaborated on a comprehensive plan, as well as the execution of countless interactive initiatives, including site design, email channel management, online brand advertising, as well as the development of applications and technologies for new mobile and social media strategies.

Along the way Discover and MCD have been able to tell a more authentic story for the brand, improve the prospecting experience—and provide cardmembers with a greater degree of control over their accounts and finances.

Discover.com

Discover Card Account Center

DiscoverBank.com

Innovative Online Tools

Spend Analyzer

This tool makes it easier for cardmembers to track and compare purchases — so they can make better spending choices.

Paydown Planner

True to their customer-centric positioning, this tool was designed to help customers reduce their Discover card balance with a simple plan they could follow.

ItPaysToDiscover.com

We created a fun, new rewards website where cardmembers can learn about ways to get even more out of their card with special promotions and complete program details.

CardBuilder

Discover card prospects can now build the Discover card with the rewards, APR offer, and card design that is best suited for their needs.

Online Marketing

We helped Discover with strategic approaches for reaching existing cardmembers and prospects, and created campaigns that effectively communicated the brand's rewards and unique features—while delivering stellar results.

Double Holidays

We led the creative development for an integrated promotional campaign to help drive card usage during the holidays.

"Flying" Ad

"Catch-a-roo" Ad

Cashback Bonus

To meet Discover’s ambitious brand objectives, we created an ongoing campaign to articulate this cornerstone of their rewards program.

"Piñata" Banner

"Halloween Piñata" Banner

"Memory Game" Banner

"Monster Match" Banner

Discover Intermission

We came up with a unique way to support Discover’s TV advertising on broadcast sites with an interactive retro-style “intermission” show.

"Intermission" Ad

"Memory Challenge" Ad

This iconic brand turned to us for a completely new online vision that could recapture what Sesame Street pioneered 40 years ago: a safe, enriching environment where kids can learn – but geared for today's media-savvy generation of preschoolers.

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Sesame Playlists

Each day Sesame Street offers a thematic playlist of videos and games, and enables users to do the same, so learning can be more focused.

PlaySAFE

This breakthrough feature allows parents to remove external navigation from the site through a simple key command, so little ones don't accidentally wander off to undesired web sites.

My Street

A new site feature that allows users to customize their experience on the site, by saving favorite videos, games and playlists.

We designed the Sesame Workshop site, which is the non-profit organization that's made a huge difference in lives of children across 140 different countries.

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Supplying the eye candy for Daily Candy

The popular lifestyle guide for people in the know came to us for a total site makeover. We wrapped new architecture, content strategy, social media functionality and more in a fresh design, stylish enough for the runway.

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Taheerah Mahdl

DrugFree.org Portal

The redesign of DrugFree.org provided clear pathways to relevant content—for parents, teens, and a treatment and intervention site for those dealing with addiction.

Parent Toolkit

This website provides advice and stories from parents and professionals about drug prevention, intervention and raising healthy teens. It also offers practical ways for parents to really talk to their kids through helpful videos, articles and illustrations.

Parenting Blog

Our Decoder blog for The Partnership explores parenting, teen culture, and addiction in a new way. This light-hearted, multi-author blog offers different perspectives and encourages parents to stay informed and remain active in their teen's lives.

Memorial

A place where family, friends, and loved ones can come together and create tribute sites to share their grief over those who lost their lives to drug abuse.

Time to Act

The website is a first-of-its kind online help resource for parents and caregivers who suspect or know their child is experimenting, using or has a problem with alcohol or drugs.

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DXM Stories

This anti-drug site used a cartoonish style and character to help inform kids in a way that would capture their attention. The site was seeded into DXM (cough medicine) dosing search results to intercept kids while searching for information.

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Getting every detail right for Tiffany & Co.

The Tiffany Mark Collection

It was an exciting challenge working with the Tiffany brand and bringing to life the story of the extraordinary craftsmanship that went into this new line of men’s watches. The flash site we created showcased the intricate details of the design, materials, and manufacture of the watches—and helped simulate the tactile experience examining one of these fine timepieces.

Helping the National Parks find a voice that inspires all of America

This brand advertising campaign for PBS promoted the new Ken Burns series, The National Parks: America's Best Idea. These historical stories and memorable interviews evoke the nearly universal experience of visiting a national park.

The campaign includes both standard and rich media promoting the historical stories, while encapsulating the full breadth and range of the film.

Other Clients

We've helped AT&T consistently exceed business sales goals online every year since 1999 by continually expanding and improving their B2B e-commerce capabilities.
Working across all the business units, we helped Capital One unify their online experience and focus on customer acquisition, resulting in dramatic lifts in revenue and customer usability.
HBO has turned to us since 2000 for many critical initiatives – everything from creating their groundbreaking website to developing broadband products and marketing initiatives.

It's not often you can say your work for a global brand affects every person in the organization on a daily basis. By designing the identity and then rolling out The Coca-Cola Company's worldwide intranet, we did just that.
We worked with Lego to launch the new Lego Explore brand online – combining a sense of fun with education that speaks to the core of the Lego brand.
Forbes came to us for help rethinking the whole architecture of the magazine's experience online – resulting in a new system that they still use today.

Building a better experience with Discover.