MARKETING | October 24, 2023
The Human Factor: Navigating the Limitations of AI in Marketing
By Patrick Lane, Media Director, MCD Partners
The robots are coming for us! And they are excellent at buying ad space. Who to target, how much to bid, what ad will work best for that person; the list goes on and on. But, is it enough to fully take on the role of a marketer? We think not!
While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet, as there are certain limitations preventing these robots from completely replacing their human counterparts. The role us humans play is key to the success of paid media campaigns, as the benefits of human touch are still unsurpassed. Think of a simple promotion. The AI will not know promotional date ranges, why conversion volume suddenly increases and how to change budgets to compensate for additional sales, thus the task still requires the human touch.
As AI continues to proliferate the marketing industry, here are 4 key limitations to keep in mind ...
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