Latest News

Memorial Sloan Kettering Connects on Facebook

April 2010 — As one of the world’s leading Cancer Centers, Memorial Sloan Kettering has a lot of fans. MCD recently helped the center connect with their fans through Facebook. The official MSKCC Facebook page serves as a place where people can share their story, lend support and keep up with all the latest developments [...]

A Peabody Win for Our Sesame Street Site

March 2010 — We’re just as tickled as Elmo for our friends at Sesame Workshop who picked up a prestigious Peabody Award for SesameStreet.org, created by MCD. The remarkably educational and engaging site was selected as one of 36 recipients honored in 2009 for being among the best in electronic media. The award, established in [...]

Now rolling out of the station: ThomasAndFriends.com

March 2010 — The beloved old engine gets a dynamic new online home, created by MCD. The site extends the experience of the popular children’s online by enabling more train play and stories through participation and interaction. MCD also created new content, new games, enhanced video capability and advertising strategy as well as the overall [...]

MCD Joins the Society of Digital Agencies

October 2009 — Magnani Caruso Dutton joined the Society of Digital Agencies (SoDA). Established in 2006, SoDA is the voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy. Its members represent the top digital agencies worldwide and we’re happy to be among such distinguished company.

MCD Re-launches DailyCandy.com

September 2009 — MCD is pleased to announce the re-launch of DailyCandy.com — the daily e-mail newsletter and website that delivers the latest advice on fashion, food, travel and fun. The popular lifestyle guide for people in the know came to us for a total site makeover. We wrapped new architecture, content strategy, social media [...]

MCD nabs an EMMY® for SesameStreet.org

September 2009 — MCD and Sesame Street took home an Emmy® Award from The National Academy of Television Arts & Sciences (NATAS) 36th Annual Daytime Entertainment Emmy® Awards, held Saturday night in Los Angeles. The award in the New Approaches, Daytime Children’s category, recognizes the use of new media in children’s programming.  MCD received the [...]

Memorial Sloan-Kettering Cancer Center Picks MCD for Redesign and More

June 2009 — Memorial Sloan-Kettering Cancer Center in New York City has named MCD as its lead digital agency. MCD is responsible for redesigning Memorial Sloan-Kettering Cancer Center’s digital channel, starting with its flagship website www.mskcc.org. “We are excited about working with the talented people at Memorial Sloan-Kettering Cancer Center, and honored to play our [...]

Latest Discover Campaign Featured In MediaPost

April 2009 — MediaPost’s Les Luchter reviewed Discover Card’s latest ad campaign. The article covers both off and online components of the 5% Cashback campaign.  The complete article is below. “With the environment what it is right now, rewards are especially relevant,” according to Larisa Drake, vice president, brand communications, Discover Financial Services. And so, [...]